Change looks good when you win
Are you tired of talking about the coronavirus? I am too. So, let’s talk about something else, the Los Angeles Rams’ new uniforms.
As someone who will be in the market for a new Rams jersey now that I’ve lost all that weight, I have to decide whether this new design is something I should invest in. I want to look good when I go to SoFi Stadium, assuming that there will be football — wait, I promised no talking about the coronavirus.
So, what do I think? It looks sufficiently Ram-ish with its royal blue and gold. I wasn’t a fan of the twist in the horn, but it grows on me. I’m still not sold on the gradient yellow numbers on the home uniforms and the bone color on the road uniforms. But one thing will determine whether the Rams’ new look is detested or adored: If they win. Because winning makes everything look good.
Consider the Patriots’ “Flying Elvis” logo. In the 90s, the team ditched their beloved Pat Patriot for the new design. It was greeted by widespread disdain. But winning six Super Bowls will make any logo iconic.
Here in Orange County, California, the Angels caused controversy when they changed their uniforms in 2002. For most of their history in the Major Leagues, the Angels wore navy blue caps with a red visor. Their redesign to all red caused confusion. Red is a color more associated with devils than…
