The importance of authenticity

We all chase the viral video or post that will get us noticed. There’s one thing that works better than others: authenticity.

I experienced this recently when I created a TikTok video to promote The Remainders, which was selected as Book of the Day by Ereader News Today. I could have done the typical “buy my book” spamming you often see on social media. But the announcement came on July 12, 2022 — the…